Olivia Parr-Rud is a thought leader, award-winning author, radio host, and a unique voice in the world of business. As a globally recognized data scientist and expert in big data analysis, she is grounded in the theory and practice of business analysis and its ability to drive profitability. Her lifelong passion for cultural evolution and human potential has guided her research into how advances in technology are driving the need for more holistic business practices. Her ground-breaking book, Business Intelligence Success Factors, Aligning for Success in a Global Economy (Wiley, 2009) details her early research into the value of human capital. Her passion for emerging knowledge that can guide business to ‘Do good while doing well’ fuels her future research and writing. She is currently working on a new book that will explore the latest scientific research and how it can be used to simultaneously advance business and human evolution.